Brand Management and Hotel Loyalty programs Assignment

Brand Management and Hotel Loyalty programs - Assignment Example Additionally, loyal clients present business partnership activities such as spreading positive comments through word of mouth to their business partners and relatives. Loyalty programs are a combined structure of marketing processes and techniques that have a fundamental objective of making clients be more loyal to the brand. Brand loyalty through customer retention techniques is a strategic drive for all business executives in the world. Loyalty programs are vital components for encouraging client retention in numerous sectors, including hospitality and airline industries (Xie & Chen, 2014). Loyalty clients are said to have better customer maintenance rates, commit a bigger portion of their group expenditures to the organization and are more likely to recommend other individuals to become customers to the business enterprise. There are numerous gains to an effectual customer loyalty program besides added reliability, lesser price sensitivity, and stouter regard and attitudes in the direction of retailers and the brand. Some of these benefits include having access to vital statistics on customers and client trends, added consistent sales, larger capacities to spot unique customer sections and enhanced success in executing merchandise recalls. The Loyalty notion is a pledge to procure repeatedly a preferred good or service recurrently in the future. Even though some aspects external to the brand determine a customers choice, brand loyalty is experienced and practiced in the hospitality sector (So, King, Sparks & Wang, 2013). As the hospitality industry transforms from a traditional and controlled sector into a global sector, technological advancements have become important especially to consumers. Resorts, for instance, organize the Internet services to offers clients websites in different languages, online customer assistance, and online reservations. Loyalty programs give assistance in

Field Assignment Example | Topics and Well Written Essays - 1250 words

Field - Assignment Example It is also worth noting that most of the values and beliefs are shared amongst all Christian denominations such as the belief that Jesus Christ is a son of God and the savior of the whole world from the sin of mankind. The following writing is part of the findings I got after interviewing my neighbor who is a strong protestant and Christ follower. He says he is born again and Jesus Christ is his savior. According to the Interviewee, Jesus Christ is a son of God He is believed to be from the David‘s descendants. He is believed by Christians as the messiah who came to establish God’s kingdom in the world. Jesus teachings and ministry is very unique and it emphasizes on preaching compassion, forgiveness and love. Jesus is also known as a miracle worker and a healer who resurrected a few dead bodies during his times and many Christians still believe that His powers are still with them and that they can also perform same miracles. Christians believe that Jesus died and resurr ected in order to save Christians from their sins. Christians worldwide believe that their prayers can only be heard by God if they pray in Jesus name. Christians further believe that whenever they pray or ask anything in the name of Jesus then their prayers are answered instantly. Unanswered prayers are thought to be held by the devil who does not want to see God’s people prospering. Christians are all over the world especially in Europe, Africa, South and North America and the religion rapidly spread to several parts of the world because of the need to spread gospel and show people around the world the truth. Christians believe that spreading the gospel is part of their responsibility and that God rewards whoever spreads the gospel and win many souls in the name of Jesus Christ. Nevertheless Salvation from sin and hell is by God's grace, based on the work of Jesus Christ alone and that salvation can only be received by faith apart from any human performance or merit. Accord ing to Christians, Eternal life is a gift of God and nothing can separate the believer from the love of God and that as unbelievers face eternal punishment, believers face eternal life. Jesus being the center of the Christian faith His teachings are taken seriously and he even set out two big commandments (Love God and love your neighbor) which is considered very vital amongst Christians. The Christian believe that Jesus also told his followers to spread the gospel to all the nations by sharing their faith in Christ Jesus. According to the Christian, Christians believe in giving and assisting the less fortunate people in the society as a way of receiving blessings from God. Christians are encouraged to donate food and any other material thing to the others as a way of sharing as per Jesus teachings. They even think that caring for the less privileged people and even the sick and aged is very important and it is a way of showing love to the victims. Christians believe in the Word of God which is purely written in the Bible and they claim that Bible is the manual of life and that every issue pertaining life is found in the Bible. They believe that the Bible authors of the Bible were inspired by the spirit of God and that everything written in it is the truth which sets them free from every hook of life. Reading Bible or scriptures is very important amongst the Christians since it gives them revelation